Tuesday (April 3 in Paris, Paris School of Economics Rachel Kranton gives a conference “Beyond Money and Markets: Introducing Identity in Economics”.
For those of you that are not familiar with this approach developed by Kranton and Akerlof (The nobel prize winner, market of lemons), you can go to the website of the subject http://identityeconomics.org/ made by them.
You can find a lot of interesting things there, not only research articles, but more soft material to get you going.
The always helpful wiki page http://en.wikipedia.org/wiki/Identity_economics
For those that want to go beyond the economics part, the original psychology theory http://en.wikipedia.org/wiki/Social_identity_theory
For those that are in Paris enjoy the conference!